Creating Synergy Between CSR & Marketing

I love my job because almost daily I get to speak with people trying to make a positive impact in the world along with their company. I came from a marketing and advertising background and getting the opportunity to speak with CSR and marketing professionals this frequently is rare. For many years, these two departments have had trouble connecting on the same level, creating synergy in their communication plan often is not a priority.

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3 ways to involve your employees in your CSR program

What can you do to make your employees feel engaged and instill a sense of pride for belonging to your organisation? Based on our experience and research, we’ve defined 3 best practices to accomplish this goal.

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4 Ways to Attract the Workforce of the Future

A recent study of millennials by the Intelligence Group found 64 percent of this age group says it is a priority for them to make the world a better place. But what does that mean?

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How the Ironman triathlon inspired me to pursue a career for the good

When you enter the water before an Ironman begins, there is extreme excitement and tranquility painted on the faces of the competitors. You get many nods and good lucks until the cannon is fired. The swim portion of the race is basically a full contact sport. People are swimming over you and hitting you from lack of room for a proper swim stroke.

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3 Reasons why CSR matters to your employees

Involving your employees in your Corporate Social Responsibility program becomes increasingly important in terms of employee engagement, company pride and the ability to attract talent to your organisation. Here are the main 3 reasons why.

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The Business Case for doing good

Why doing good for people and planet, benefits your bottom line.

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