A recent study of millennials by the Intelligence Group found 64 percent of this age group says it is a priority for them to make the world a better place. But what does that mean?
Why should any of this matter to employers? Because attracting millennials is going to be key in the next five years. According to the same study, 86 million millennials will be in the workplace by 2020, representing 50 percent of the total working population according to this article by PWC. It is in every organization’s interest to attract, retain and motivate millennials.
In 2008 88% new hires were looking for employers with CSR values that matched their own, and 86% would consider leaving an employer whose values no longer met their expectations. Millennials at work Reshaping the workplace
“The desire of Millennials for pragmatic action that brings results will overtake today’s emphasis on ideology and polarization as Boomers finally fade from the scene.”
Millennials ditched their parents’ ideology but kept their insistence on a better world. Harvard Business Review
Doing good has quickly become a critical part of any company’s long-term strategy – not just in marketing, but in recruiting: As consumers are more concerned with where products come from, employees now want more from their employer than just a paycheck. They want a sense of pride and fulfillment from their work, a purpose and more importantly a company whose values match their own.
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