Brand strategy - Brand identity - Web - Video - Social media
Booking.com approached us to develop the brand strategy and identity for their new sustainable startup accelerator program, which focuses on supporting startups that help Booking.com in their mission to turn tourism into a force for good.
After creating a strong brand for the program and developing a multi-channel campaign to launch it into the world, the campaign not only reached a larger audience than expected, it resulted in 700 startups from all over the world signing up for the program.
Booking.com's accelerator program supports startups that either improve the environment, foster cultural heritage or support local communities. It includes a 3 week impact accelerator program, a grant of up to €500,000 and a year long mentorship program.
GoodLeap conducted a series of sessions with the Booking.com CSR team to identify key brand elements and criteria, which enabled the development of a fitting brand name, logo, visual styleguide and tone of voice, that both conveys a strong personality of its own, resonates with the target audiences and fits well within the existing Booking.com CSR umbrella.
After establishing the Booking Booster brand, it was time to present it to the world. The goal was twofold: show Booking.com's dedication to sustainable tourism and convince startups to sign up for the program.
To establish a main hub for the Booking Booster program, GoodLeap created a website that shows the ins and outs of the program and allowed interested startups to sign up.
GoodLeap developed a social media strategy and corresponding content leading up to the launch of the program, resulting in a large reach and a number of startup signups that strongly exceeded expectations.