Brand messaging - Video Production
Frank About Tea’s mission is to change the way consumers experience tea by delivering fresh tea to their homes straight from the source.
Frank About Tea asked GoodLeap to focus their brand story. We conducted an analysis of the current tea market and user data to determine the optimal tone of voice and key messaging of this sustainable tea brand.
As a result, we were able to introduce Frank About Tea as a honest game changer to the tea industry, and to be frank, Frank About Tea delivers the best cup of tea we have ever tasted.
Whilst producing the video, our mission was to strike a compelling balance between communicating the purpose behind the brand and showing the unique selling points of their service.